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BLUE MOON - Mitesh Shah

BLUE MOON

brew the passion

The Challenges

Blue Moon is not considered a craft beer and is also on the lighter side. It has resulted in a lack of appeal to the craft beer drinkers, and the soft beer drinks are hesitant to try it.

Insight

Our target audience is outgoing people who enjoy outdoor activities, adventure and has a passion for life. Although they have traditional roots, they are intelligent, innovative, and environmentally friendly. They love and appreciate arts and music. They love homemade food and are a relaxed person. They also like to go to bars and clubs.

Solution

The campaign concept is “Brew the Passion.” We are trying to connect the brewing process’s unique aspect with the beer drinkers’ young taste and resonate with their lifestyle.

 

 

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