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BENADRYL - Mitesh Shah

BENADRYL

Power to cure

The Challenges

Benadryl makes us drowsy, and recently non-drowsy over the counter drugs have taken the market. The challenge is to create an impression that Benadryl is still an effective and efficient allergy medicine and attracts new demographics.

Insight

Young parents are very family-oriented and like to take care of the health of their kids. They are also health-conscious and want to stay healthy as they depend on their everyday work to support their families.

Solution

Benadryl has the “Power to cure.” The campaign demonstrates Benadryl is strong. Also, using Iron Man character, knight, and astronaut to appeal to the kids and young parents.